Taking steps toward sustainability
Our work starts by gleaning insight into all aspects of your organization, including economic drivers and long-term growth objectives. Identifying risks and highlighting sustainability-related opportunities sheds light on overlooked possibilities. By leveraging data and practical experience we’ll help to craft innovative solutions that position your organization and leaders for success.
An extensive network not only offers specialized, sector-specific expertise that drives commercial implementation, but opens critical doors in areas such as capital funding, new customer and ecosystem partner pathways—and more. It’s the process needed to turn a sustainable idea into reality.
Our strategic advisory engagements are comprised of the following stages:
/01
Immersion
Our team will work to develop a deep understanding of your current business model, strategic priorities, revenue streams and the potential evolution of the organization.
We conduct a comprehensive assessment that identifies operational challenges and produces value maps for each business segment to identify associated market opportunities. The focus: alleviating customer pain points and delivering distinct (and significant) stakeholder benefits and unique experiences relating to sustainability. That includes building strategic roadmaps that foster business change, while highlighting emerging commercial opportunities.
/02
Validation
After identifying and contextualizing sustainable opportunities, our focus moves to enhancing sustainability-related brand value by starting to construct robust value propositions underpinned by unique customer experiences. These form the foundation for novel business models and ecosystem collaborations.
Industry and trend analyses serve to identify execution risks that may be associated with, among others, socio-political shifts and changing regulatory regimes.
In making that sustainable product or service pivot, we’ll work with your team to determine the relative attractiveness of various customer segments and associated market opportunities to determine potential market size, product-market fit, product and service development priorities and resource requirements.
/03
Commercialization
We then develop a business case for each opportunity, which addresses competitive positioning, market dynamics (including regulatory hurdles), current and future market trends—and more. Our aim is to deliver quantifiable operational improvements related to sustainability at every turn, while enhancing the scalability of your business.
To that end, we leverage the value map to design unique value propositions that inform your organization’s renewed product or service roadmap. The priority at this point is to sequence priorities to identify customer segment “beach heads” or “learning showcases” as market entry points. The ensuing business model design and go-to-market strategy are grounded in data and a practical understanding of implementation requirements, and importantly, identify and minimize execution risks.
/04
Collaboration
We’ll provide strategic support to your leadership team, collaborating to identify sales channels, ecosystem partners and networks by leveraging our extensive network to build or grow customer relationships. This typically involves tapping our network of project partners to facilitate everything from project financing to roadmap implementation.
At this stage we’ll also assist your leadership team in identifying key activities and resources, while building related cost and revenue models—including identifying ESG and sustainability measurement and reporting tools and regimes that seamlessly integrate with your annual/quarterly reporting requirements.
To ensure success, we develop relevant marketing collateral and customer experience frameworks designed to boost market and brand exposure. Our goal is to support your strategic storytelling needs, while helping you achieve your global sustainability targets.